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Her Campus Teams up with StyleWatch to Reinvent Fashion Week and Empower Real College Women
Her Campus Media, the #1 new-media brand for the empowered college woman, is once again bringing its renowned fashion expertise to the runway for its 5th annual College Fashion Week® tour hitting Boston,New York, Chicago and Los Angeles this fall. A nationwide, open casting call has slated hundreds of real college women of all shapes and sizes from numerous campuses and backgrounds to model the season’s hottest trends for a spectacular runway rendezvous – right in their own college towns.
“College Fashion Week is about celebrating real women’s bodies and highlighting fashion as a form of self-expression,” said Windsor Hanger Western, cofounder and President of Her Campus and the mastermind behind the event. “We are thrilled to be able to give our models and attendees an unparalleled, empowering experience that will leave them looking and feeling confident and inspired.”
The diversity of the College Fashion Week® tour is seamlessly aligned with its official media partner, StyleWatch, the go-to millennial style resource dedicated to making fashion and beauty trends accessible, affordable and fun to women of all types, regardless of shape, style, size or budget. A StyleWatch editor will be co-emceeing the events alongside Hanger Western.
College Fashion Week 2016 will be showcasing top talent from the next generation of young female fashion designers and entrepreneurs. Selected College Fashion Week honorees are: My Social Canvas, Foray Collective, Ali & Ariel, Frill Clothing, and Bow & Drape. Rebecca Minkoff and Vince Camuto serve as the tour’s fashion patrons, offering their designs to complement these new designers’ collections and complete the runway looks. Enhancing the stylish runway collections, models will be accessorizing with Fitbit Flex 2™, the newest activity tracker from wearables leader Fitbit.
The evenings’ events will also include photo booths, a Browfection Bar courtesy of European Wax Center, light bites and beverages, fabulous giveaways and goody bags full of luxurious swag worth almost a thousand dollars – all thanks to College Fashion Week’s amazing sponsors.
Official College Fashion Week 2016 sponsors include StyleWatch Magazine, Rebecca Minkoff, Vince Camuto, Drybar, European Wax Center, Perfumania, Hanes Hosiery, Maidenform Hosiery, Maidenform Shapewear, Bertha Watches, Fitbit, KIND Healthy Snacks and SkinnyPop Popcorn.