FC Barcelona, one of the most prestigious and winningest fútbol clubs in the world, today announced the opening of its first U.S. corporate office, located on the 20th floor of 250 Park Avenue in New York City. Already world-renowned for its achievements on the field of play, the new office ensures the Club has an ongoing presence in the North American market, and represents a key step toward implementing its 2016-2021 strategic growth plan.
Arno Trabesinger will manage the new U.S. office. Gerard Guiu, who was previously in charge of the Barca President’s office and director of social initiatives, and Arturo De le Fuente, who previously was a member of the marketing department for the Club, will join Trabesinger in New York. Through this new office, the Club will focus on the development of new partnerships and strategic collaborations; promote current sponsors from the U.S. and around the world; extend the presence of the FC Barcelona Foundation in the United States; enhance FC Barcelona’s role within the New York City community; and help to grow the sport among the U.S. fan base.
“We are thrilled to officially open the doors to our New York City office and expand our global footprint to North America,” commented Josep Maria Bartomeu, President of FC Barcelona. “Our new space provides our team with the opportunity to increase strategic capabilities that align with both our current and future growth plans, including maximizing commercial opportunities, building relationships with our sponsors and fans, and positively impacting the communities we are a part of and serve. Our New York City office represents our team’s commitment to building the FC Barcelona brand and boosting the popularity of fútbol throughout the United States.”
FC Barcelona & The United States
While the opening of the New York City office signifies the Club’s first official permanent presence in the United States, FC Barcelona engaged its legions of passionate American fans during friendly matches in the U.S. last summer and enjoys fruitful partnerships with iconic U.S.-based companies such as Nike, Gatorade, Stanley Black & Decker, and Gillette. Helping to further expand the Club’s presence, reach local communities, and foster growth of the game in the U.S., FC Barcelona is planning to expand its FCBEscola soccer schools throughout the country, with a New York-based school planned later this year and a total of 37 more camps and schools planned between now and next summer.
Additionally, FC Barcelona is a longstanding partner of UNICEF and the Bill & Melinda Gates Foundation. Both have allowed the Club to undertake and support a wide array of humanitarian and social responsibility initiatives, all of which FC Barcelona plans to continue in the United States over the coming years.
About The New York Office
Located on iconic Park Avenue, FC Barcelona’s new office rests amid a hotbed of corporate sporting activity in New York City, while remaining steps away from major landmarks like Grand Central Station. The new site epitomizes the spirit of the brand with several areas of turf flooring, state-of-the-art technology, floor-to-ceiling stadium murals, a trophy case, and signed athlete jerseys throughout. The open floor plan ensures the space remains multi-functional to host a variety of events or gatherings, while the fútbol-inspired design brings to life the feeling of being inside a stadium.
FC Barcelona has signed a 10 year lease on the new office space, owned by AEW Capital Management and secured by Cushman and Wakefield.